The authors argue that the most interesting opportunities for the Polish produces of cosmetics and beauty products have been recently created by China, India, South East Asia as well as African and Latin American countries that are rapidly developing, now.
In 2012, Russia was the biggest receivers of Polish cosmetics, while among the top 15 there were such countries of the Eastern Poland as Ukraine (4th place) and Kazachstan (13th place). Now, everything has been changed. Russia is currently occupying the 3th position, Ukraine is 10th, whereas Kazachstan has almost vanished from the list, the report shows.
However, on the horizon, there is a growing trend for cosmetic demand in the Asian markets. The experts argue that China with its rapidly increasing middle class might be an attractive target for such products from Poland. The India market will get more importance for the sector due to constant improvement of the economic condition of the country. Indonesia is also said to be one of the most promises countries, so are the most developed states of Africa, including Morocco, Tanzania and the South Africa.
The reports also focuses on the US and the UK, event despite the Brexit.
More information: Polish Investment and Trade Agency
Photo © Anna Karahan