The Polish Promotional Emblem Foundation pursues the “Polish Promotional Program” whose aim is to promote modern methods of production and management as well as to support companies operating on the Polish market in building and strengthening their brands. The main objective of the Polish Promotional Emblem Foundation is to implement the Promotional Program “Teraz Polska” and to create the Polish Promotional Emblem “Teraz Polska” as a business symbol of Poland.
As part of the program, the non-commercial “Teraz Polska” Competition has been held for the past twenty years, under the honorary patronage of President of the Republic of Poland, awarding a group of best products and services, which thanks to their quality, technology and functionality, stand out in the market and can be a model for others. Over the last 20 years the Teraz Polska Emblem has become a brand in itself. Its market impact and high recognizibility strengthen the competitiveness and market success of the winners honored. The “Teraz Polska” Emblem’s prestige is further enhanced by: transparent competition procedures, objectivity, competence and independence of experts and jury as well as the patronage of the President of Poland.
According to consumer research, conducted by the Center for Public Opinion and Market Research MARECO, Title of “Now Poland” is an effective tool for strengthening the brand and the image of the Laureates. Nearly 80% of respondents know that the “Teraz Polska” Emblem is a symbol of high quality products and services offered on the Polish market, as confirmed by experts working for the Foundation. More than 65% of the surveyed the Emblem is an important criterion in making a purchasing decision. Equally positive are opinions held by representatives of companies and municipalities, which have thus far been awarded the “Teraz Polska” Emblem. According to the Awardees, the “Teraz Polska” Emblem is primarily a tool that helps to build a brand and prestige, as well as a way to increase trust and credibility with business partners.
The “Teraz Polska” Awards are granted in the following three categories: • Best Products and Services • Municipalities • Innovative Projects