Promoting Poland

Poland. Come and find your story.

One tram, frequently used as transportation by most Dutch citizens and tourists, has been advertising Poland since late July 2013 until January 2014 with beautiful pictures of Polish nature and active tourism.

Add comment

A multitude of monuments, museums and beaches make The Hague a notorious summer-holiday destination for Dutch and foreign tourists. This main city of the province of South Holland in The Netherlands is the seat of the Dutch Government, the Parliament and the Supreme Court, it also boards most foreign embassies and other international organisations. Consequently The Hague comes as the second most visited city in The Netherlands. Attentive to the capital’s promising market, the Polish National Tourist Office in Amsterdam organized an unusual and memorable outdoor campaign. One tram in the capital, frequently used as transportation by most Dutch citizens and tourists, has been advertising Poland since late July 2013 until January 2014 with beautiful pictures of Polish nature and active tourism.

“Poland. Come and find your story” is the theme of the Polish campaign in The Netherlands. The publicity in The Hague is only the prelude to the organisation’s autumn outdoor campaign in Amsterdam, Rotterdam, Utrecht and Eindhoven, where hundreds of billboards will promote Poland’s winter-holiday. Both campaigns are co-financed by the European Union. – Last year, 400.000 Dutch tourists visited our country, it’s almost 9% more than in 2011 – says Andrzej Pawluszek, Deputy Director of the Polish National Tourist Office in Amsterdam. Pawluszek hopes that the campaigns will help to maintain this positive trend.

Share