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On September 6, 2017, LPP has officially opened its first Reserved store in London. The store of about 3 thousand sq. m. is located at 252 Oxford Street, right in the heart of the West End. The debut of the LPP flag brand on one of the most prestigious shopping streets in the world marks another stage of making global aspirations come true, and an important step in the international expansion of the Polish company. Along with the opening of the brand outlet in London, the company also launched Reserved Online sales in the UK market.