The Polish Tourist Organization (Polska Organizacja Turystyczna) is one of over 200 national tourist organizations operating in the world. Our objective is to promote Poland as an attractive country for tourists, a modern country, with high standards of service and favourable prices. We make efforts to promote and develop Polish tourism both in the country and abroad.
We are a government agency supporting entities that deal with tourism. We organize national stands on the most important domestic and foreign tourist fairs whose exhibitors are the representatives of business and self-governments.
The Polish Tourist Organization has its branch offices in 14 countries around the world (Austria, Belgium, France, Spain, the Netherlands, Japan, Germany, USA, Russia, Sweden, Hungary, Great Britain, Italy, and Ukraine). With knowledge of the specific character of different countries, we plan our promotional campaigns to meet the needs of particular markets.
We invite foreign journalists and tour operators to come to Poland. The results of such study trips are numerous articles about Poland and various travel offers to our country offered by tour operators.
We cooperate with regional and local tourist organizations. Together we make efforts in order to increase interest in Polish cities, regions and tourist products among national and foreign tourists. We organize various promotional events, workshops, trainings and we also print promotional publications about Poland. Leaflets, published in 12 languages, promote active tourism, business, and health; they show the advantages of touristic cities and regions, including the world heritage sites and other places that may interest a potential tourist.
Increasing the competitiveness of Poland in the international tourism market is connected with the analysis of trends in world tourism, so we cooperate with international organizations dealing with tourism.The knowledge of trends in the world tourism market allows us to determine the priorities of the Polish tourism.
We develop the work of The Office of Conference and Congress, whose goal is to increase the popularity of dynamically growing tourism business and we also introduce modern solutions for computer science, such as Online Tourist Information System (Internetowy System Informacji Turystycznej).