A debate involving these three pervasive spheres interested in looking for different ways to build a strong image of Poland will take place on 11 February 2015 at the Military University of Technology. The goal of the meeting is to present the main ideas behind the Brands for Poland Foundation that associates business, the academic world and administration in order to build Poland’s and Polish brands’ competitiveness.
“Have you ever seen a billboard saying: “We are a solid nation – The Germans”? Probably not! And still we always think about the Germans as a solid nation. Why do we think so? Because they have Siemens, Mercedes, Oktoberfest but also… an unfailing football team.
And what world-renowned brands do we have? Poland as a country doesn’t have to be promoted. Poland needs to show the world its unique brands, which will demonstrate its originality and creativity. These brands could include cars, refrigerators, clothes or cosmetics… but also tourist attractions, inventions, universities and events – cultural, sports, economic…” – says Grzegorz Kiszluk, the author of the Brief for Poland platform.
People participating in the debate will talk about how to create unique Polish brands in such sectors of Polish economy as production, services, tourism, investments, science, sports, culture and arts as well as about the role of administration, universities and business in creating these brands. They will discuss the most important factors that have an impact on better recognisability and reputation of the country as well as the role that strong national brands play among these factors. They will also analyse the dependence between the development of tourism, investments or export and Poland’s recognisability and positive image.
One of the foundation’s tasks is creating “The Map of Polish Brands” – commercial, tourist, cultural, sports and academic products. This map will be a visualisation of regions’ potential. Placing particular brands on a map will increase the awareness of the need to build a strong Poland brand and the country’s high reputation on the international scene. There will also be a series of workshops and seminars about the programme organised. Moreover, it will present the benefits coming from the cooperation within the Brief’s Efficiency Triangle, demonstrating how such units as public administration, universities and local business can create a strong Poland brand. The Foundation is also planning to publish a bimonthly called Brief for Poland.
Definitions
Brief for Poland (B4P) is a place marketing platform that has been promoting the idea of the Brief’s Efficiency Triangle for 12 years. It creates a unique place for cooperation between public administration, universities and business whose aim is to build strong Polish brands and the good image of the whole country.
Brief for Poland’s mission is to support the development of Polish brands on many different levels, which results in improving the economy by growing export, increasing the number of investments in the development of infrastructure, culture and sports, rising number of tourists and, as a result, improving the quality of life among Polish people. We believe that a positive image of Polish brands is a strong Poland brand.
Brief’s Efficiency Triangle is a cooperation system that integrates public administration, universities and business. The aim of this integration is to create brands, which are the basic foundations of effective communication between regions and the whole country.
The Map of Polish Brands is a compilation of 16 maps of particular regions, which will present commercial, cultural, tourist, sports, academic and other brands. It is regional maps that build a positive image of regions and the whole countries in the most efficient way.
The coverage from the debate will be available here: Brief
Photo © from Brief’s archives
