Polish cosmetics industry is one of the most powerful in Europe. The value of the market in 2013 reached €2.86 billion, what gave it the 6th place in the Old Continent. Cosmetics “Made in Polska” are exported to over 130 countries around the world. Income from exports in 2013 amounted to more than €2.13 billion. Polish producers do well in the domestic market. While global concerns take control in other European countries, still over 50% of the domestic market in the segment of products for skin care remain in the hands of Polish producers. The Polish cosmetic industry provides more than 19,000 jobs.
The attractiveness of Polish cosmetic industry is strengthened by the Ministry of Economy with a three-year promotion programme. Over 100 companies is involved in the programme which will enable the Polish national pavilion to appear at the most important world cosmetics fairs. Polish companies are also planned to go on numerous foreign trade missions, as well as to host foreign contractors and journalists in Poland. An international advertising campaign for the branch will also be conducted. So far over PLN 25m was allocated to support the industry.
Source: Polish Information and Foreign Investment Agency
Photo © Anna Karahan