“Recently, Polish entrepreneurs have been focused on close EU markets. Soon, this will change”, argued the deputy minister Katarzyna Kasperczyk. As the PAIiIZ president Sławomir Majman who moderated the meeting said, 80% of Polish foreign trade is made in Europe. However, in the times of global competition, Polish companies have to look for new markets. The strategy of globalization is also the result of entering the Polish economy to the next stage of development. Poland is not only receiver foreign investments, but becomes significant international investment player.
The detailed analysis of what non-European regions should be treated as a priority markets is the starting point for globalization, panellists argued. In addition, it is important how to define what should be presented abroad as Polish specialty. “We have created the list of industries that now are able to compete with global brands”, said deputy minister Anotniszyn-Klik. On the other hand, it’s time to promote intellectual capital, she added. “We have to go to the next level of consciousness and technology and start promoting through it. However, still there is much to be done to achieve that goal”, concluded Deputy Minister Antoniszyn-Klik.
Source: Polish Infomation and Foreign Investment Agency
Photo © PAIiIZ