Polish brands are entering foreign markets more confidently. The “Made in Poland” label is becoming increasingly associated with quality. During the campaign launch, which took place on 14 October at the Ministry of Economy, deputy prime minister Janusz Piechociński stressed that Poland bases the country’s success on Polish managers, engineers, researchers and various professionals. PAIiIZ deputy president Monika Piątkowska added that Polish brands, present in the global market, are strengthening Poland’s national brand.
The aim of the “Made in Poland” programme is to strengthen the image of Poland as a reliable partner and with modern economy among foreign business. The campaign will also show Poland’s attractive export offer provided by Polish companies that are able to cooperate successfully with foreign business.
More information: PAIiIZ