More than expected – is the new slogan of PEKAES Group which from now on will be used in the operator’s logo, on its website, and in its marketing materials. It underlines the comprehensive nature of the services that are offered by PEKAES Group to its Clients which, together with high quality services and customer service, positions the Group as a reliable and trustworthy partner.
– A perfectly developed domestic and international distribution network, together with the wide ranging possibilities that are provided to Clients by intermodal services, including the unique rail groupage service, is well reflected in the new slogan of PEKAES. Because PEKAES Group operates on European and other markets, we wanted the message to also be understandable to our foreign Clients and Partners – adds Maciej Bachman, the President of the Management Board of PEKAES.
The change of the brand’s image was also emphasised by the addition of the colour orange, which supplements the current corporate colour palette. At the same time, the Group’s key segments and products received new icons. The subtle and modern graphic line of the pictograms distinctly underlines the company’s character.
– We decided to supplement our corporate colour palette with the colour orange, a symbol of energy and youth. Through our new corporate visual identity, we wish to emphasize that PEKAES is a rapidly developing company with a wide ranging product portfolio that not only responds to the needs of its Clients, but also proactively searches for the most effective solutions. – says Joanna Więckowska, the Head of the Marketing and Communications Department of PEKAES.
Currently, the Company is working on its website, the new functions of which will be presented soon.
More information about the Company you can find on: PEKAES
Photo © PEKAES Group – Maciej Bachman, President of the Management Board