The aim of the cooperation is to introduce the Polish “Kubuś” juice on the Turkish market. The product will be sold there under the brand name “Tedi”. The Turkish partner will be responsible for distribution and ultimately for the production of the juice for the local market. Maspex will manage the marketing and promotional activities, and will support the research, development and technology process.
Turkey is considered as a promising partner, as the country still has the underdeveloped market in terms of juices, nectars and other beverages. It is characterised by a low intake of fruit juices per person (approximately 7 litres per year).
“Kubuś” is one of the most famous Polish food and drink brands abroad. It is sold in over 25 countries.