”Feeding the planet, energy for life” is the official motto of EXPO 2015 that will be hold in Milan between 1 May and 31 October 2015. EXPO is dedicated to the agri-food sector that is considered as Polish export specialty.
59 Polish studios took part in contest. They represented both – the most experienced companies studios as well as studios run by young artists. They all there given the same technical guidelines: the Pavilion and its surroundings should cover the 2370-m2 plot (20m x 118.49 m) and should cost no more than PLN 19.6m.
According to the judges, the project that combines the youthful vitality and reflects the ideological guidelines of the Polish Section at EXPO 2015 in Milan in the best way, was created by 2pm studio. The project refers to a real hit of Polish export – apples.
The leader of a winning team Piotr Musiałowski wanted his concept of the Pavilion to resemble a symbolic labyrinth, with the magic garden – Polish orchard full of apple trees that is placed in the centre of the building. This mysterious green interior is hidden behind an openwork panels that refers to wood fruit boxes and its simplicity of form. It is worth noting that boxes for fruits are used by designers as a material for creating furniture: beds, tables or even bookshelves.
“We wanted the project to be associate with the success of Polish agree-food sector. Thus, results of a survey we made before starting to create the concept was obvious – the story about Poland as a leader in producing and exporting apples should be bases on the symbol of an apple tree “, says Piotr Musiałowski.
This idea let the Jury to give 2pm studio the first price in the contest. The judges were impressed the most by the contrast between simple look of the Pavilion’s front and its idyllic interiors as well as the reference to apples that are a very positive symbol in many cultures.
Source: Polish Information and Foreign Investment Agency
Photo © Visualization of the project by 2pm Studio.