The number of wealthy Poles will reach 969.000 in 2015 & their net income will amount to about PLN 155 bn. As the authors of the report convince, the luxury goods do not have to be made abroad. The dynamics of the expansion, high quality of Polish products & competitive prices, lead to fact that Poles willingly decide to buy those products which are signed with “Made in Poland” trademark.
60% of them declared doing so in the survey. About 50 % of the respondents, who took part in the survey, said that when purchasing a premium brand they draw their attention to the country of origin. While 29% of the polled stated that the country of the origin does not have any influence on their choice.
In coming years, the biggest growth of the luxury segment can be expected in the hotel & SPA services.
Source: Polish Infomation and Foreign Investment Agency
Fotografia © Anna Karahan