The range of products includes i.a. clothing collection, exclusive leather and sporty jackets, inexpensive T-shirts or classic polo shirts with the cult Porsche crest sewed on them. Not only men will be amazed by the sporty elegance of the clothes. The ladies will also enjoy the subtle cuts that emphasize their figure. Clothing items and accessories such as tasteful umbrellas, stylish sunglasses or suitcases are only the part of what Porsche Driver’s Selection has to offer.
In the newly opened online store we will also buy the espresso cups made of high-quality porcelain, original sporty Porsche car seats that can be used as the office equipment, and even the bikes – the most expensive one costs almost 30 thousand PLN.
– In fact, ‘Porsche Driver’s Selection’ is a multistore. The customer decides on his own from which one of the 5 dealers he or she will buy the chosen product. As a premium brand, Porsche is well known for the excellent quality of its cars, moreover from the exclusive high-class clothing and accessories. There are at least 3 more years of cooperation ahead of us. I’m pleased that Porsche became one of our clients – says Maciej Makowski, Account Director in the interactive agency Kerris that is responsible for bringing the online store to life.
The items offered by the ‘Porsche Driver’s Selection’ were designed in the legendary Porsche Design Studio, which was established in 1972 by Professor Ferdinand Alexander Porsche. The studio is famous for sophisticated industrial design and brave automotive and architectural projects. The last one, for instance, is Porsche Design Tower Miami – an exclusive residential building with the car lift, which is being built in Sunny Isles Beach in Florida. The design studio is now known as Studio F.A. Porsche.
As a result of the Interactive agency Kerris winning the tender, the contract with Porsche was signed envisaging the creation of the online store ‘Porsche Driver’s Selection’ and providing 3 years long technological and marketing services.
Source: Kerris
Photos © Porsche Driver’s Selection