Buyers can find products promoted by world-famous celebrities such as Kate Moss, Victoria Beckham, Jennifer Lopez, Paris Hilton, Sarah Jessica Parker and others. Most of the items are very rare runway pieces that are otherwise sold out worldwide. At Fashionly they are available 70% off the original price.
Both women have always been interested in fashion. Ewelina Villa was a model in Paris and London, and she later worked as a skin expert and makeup artist for one of Loreal USA’s most prestigious cosmetic lines – Lancome. She has been following fashion blogs, trends and runway shows of well-known fashion designers.
Sylwia Gorajek has been working behind the camera, producing fashion photo shoots and growing two photography studios – in Warsaw and in California. Since she moved to USA she has been running a blog about living in America – Ja i On. In the meantime, she launched an innovative mobile app called Spray, which allows users to communicate with people nearby. In May 2015 she asked Ewelina to give advice on the new fashion app that she wanted to create. Once they met, they realised that this was an amazing opportunity to launch a fashion business together and they decided to join forces. Within three weeks the e-commerce store was created, offering almost a hundred prestigious products at special prices. They created the website themselves, gathered the first collection, took professional photos, created descriptions and performed in a launch photo shoot with fashion inspirations.
Sylwia and Ewelina have access to local outlets and vintage home estate sales, where you can find some rare treasures and true fashion gems. They can also find items that are not available anywhere in Europe, and plan to add luxury, home decor items, modern and vintage, in the near future.
Photos © Fashionly