According to the report (European Health and Fitness Market report 2015 Deloitte & EuropeActive) conducted by Deloitte, popularity of fitness clubs in Europe is constantly growing, and the market is worth almost €27 billion. Currently, clubs and gyms attract 50 million members, and over the next ten years, this number is expected to reach 80 million people. Among the major challenges facing the market, authors of the report mention the demographic revolution and use of new technologies.
Polish startup Perfect Gym Solutions, which provides an integrated system for the management of fitness clubs, has a big appetite to support the industry in technological development. Their software consists of over 20 functionalities that considerably optimize costs and increase profits. The customer of the system receives, among others, access to advanced reports with uptodate club statistics, monitoring of members activity, CRM database, credit card payments solution, as well as the ability to generate invoices or work schedule for trainers and SPA. Demand for such services has been verified by the market itself within its first two years of operation, Perfect Gym attracted a large group of wellknown clients like McFit, Gold’s Gym or Pure Jatomi Fitness, just to name a few.
The startup wants to expand further in European and global market. To do that, it has partnered up with two investors – an investment fund Innovation Nest and Polish venture building company DaftCode which invested together 4 mln PLN. DaftCode realizes mainly its own B2B projects based on big data and machine learning, and also invests in promising startups. Acquisition of Perfect Gym is a beginning of partnership and the possibility of closer cooperation with companies from the DaftCode group. In this way, the Perfect Gym will be able to implement unique payment system and antifraud solutions.
“We see great potential in Perfect Gym, which is why we decided to invest in this startup. The rate at which it expands the circle of clients, including wellknown global brands, confirms that it is a solution that brings measurable business profits. In addition, our support does not limit itself only to the financial support. Perfect Gym will benefit from synergies with the companies in our group” – said Jędrzej Szcześniak COO at DaftCode
“Cooperation with DaftCode gives us new opportunities for growth. We will be able to use knowhow of one of the most dynamically developing Polish tech companies. An indispensable help for us will also be knowledge and experience of Innovation Nest. Thanks to support of both investors, we can enter new markets even faster” – added Jacek Szlendak, CEO at Perfect Gym Solutions
“Fitness is a large and rapidly growing market. With the explosion of applications and devices supporting “being fit”, we observe the number of memberships in fitness clubs and gyms is constantly increasing. Gyms and clubs professionalize themselves and are looking for software to manage at once more and more complex business processes. Perfect Gym is a worldclass ERP product for the fitness industry. We believe that thanks to this investment, the company will be able to boldly think about expansion on an international scale and strengthen its market position” – explains Marcin Szeląg, Partner at Innovation Nest
Perfect Gym’s clients include such wellknown brands as: McFit, Gold’s Gym, World Class, Anytime Fitness, Pure Jatomi Fitness or Fitness Academy.
Source: DaftCode
Photo © Perfect Gym