2013 was the second year in the row of the constant increase of exports of Polish confectionery (including salt snacks). The value of exports reached over PLN 6.3 billion last year. At the same time, the value of the domestic market was PLN 12.7 billion. The growing number of discounters is a key trend that will shape the development of the Polish confectionery market. In 2013, those shops generated nearly 40% of the total sale of sweets in Poland.
The EU countries, Russia, the US, Turkey and Saudi Arabia are the main destinations for Polish confectionery’s exports. According to Eurostat, the total value of exports increased by 72% in 2009-2013. Only in 2013, the exports increased by 12.9% in terms of volume of goods. In terms of the value of confectionery, the exports grew by 15.6%, compared with the previous year. Chocolate and confectionery industry in Poland is one of the most modern and fastest-growing industries in the food sector. For years, Polish confectionery products have played a major role in the country’s exports of processed foods.
The most important and also the fastest growing segment of the Polish confectionery market are chocolate products. In 2013 this segment has a 50% share of the market. It is expected that the value of the segment will increase by over 17% by 2018, while at the same time the total confectionery market will grow only by 9%.
Source: Polish Information and Foreign Investment Agency
Photo © Anna Karahan