Browsing: Projects

We got afected by love to France during last year’s trip to Provence. The result? – In the next holidays we are going to realise the project “France with passion”, during which we will look for fascinating people living in France-the Poles and the French and the places that change. We want to experience the French passion, catch it and share it. Experience a trip through the people and places that can change.

My forthcoming journey began on May 25, 2014 in Alaska, and has two goals. Of course, I want to visit many great miracles of nature, meet people, see other places, other cultures. This is what I love to do. The second and most important goal of this expedition is to explore myself, and to write down my discoveries in one piece, so that I can share the acquired knowledge with you.

A TV campaign promoting Poland abroad was launched on 3 June under the motto “Polska. Spring into new”. The campaign, coordinated by the Ministry of Foreign Affairs Republic of Poland, will refer to changes that have occurred in Poland since 1989 using the occasion of three happy Polish anniversaries: 25 years of freedom, 15 years of NATO membership and 10 years of EU accession.

Two attractive internet domains – Polska.pl and Poland.pl – will serve to promote Poland under an agreement between the Research and Academic Computer Network (NASK) and the Ministry of Foreign Affairs.

The slogan “Polska. Spring into.” coined by Wally Olins, under which a billboard campaign co-ordinated by the Ministry of Foreign Affairs was launched in London on May 19th, attracted massive attention at the very start. The master of global branding has come up with a catchphrase which was to be compelling, intriguing and inviting to debate – and so it turned out to be.

June 4th Poland celebrates the 25 anniversary of independent Poland! Take part in the contest! Organise the event on June 4th in your town: a flashmob, an exhibition, a toast for freedom, anything you wish! Leaders of the most attractive events both from Poland and abroad might win free invitation for international seminar of School For Leaders (27-31 August).